“The uglier, the better” is not something you hear often, but it is the challenge being put forward by Pearson Automotive in Zionsville as it launches its Ugliest Car Contest, open to all Current readers.
“The best car is actually the worst car (and therefore) the person most in need of a car,” Ben Weir, Pearson general manager-vehicle operations, said. “The car doesn’t have to run but you have to own it.”
The prize, a newer pre-owned vehicle from Pearson’s inventory, will be awarded at the end of the eight-week submission period. Current Publishing is co-sponsoring the initiative.
“We’re thrilled to be able to work with Ben Weir and Pearson Automotive, because there is a real commitment to community from both Ben and the dealership – just the same as at Current,” said co-owner Steve Greenberg. “We believe this contest is a really fun extension of that.”
Photo submissions should be made via e-mail to firstname.lastname@example.org, and each week the ugliest car will be selected from the submissions as a finalist. The winner, the ultimate ugliest car, will be chosen from
among the finalists.
“It will really be rewarding for me to give the keys away to someone in need of a car,” Weir said.
Giving back is nothing new for Pearson. During its 50 years of operation, the dealership has supported the community through the Boy & Girls Club of Zionsville, Carmel Dads’ Club, Zionsville High School and Horizons Youth Enrichment, among other beneficiaries.
“We have a business philosophy where we don’t have a budget for radio or television advertising. We, instead, spend our money by giving back to the community. Our business comes from repeat customers and referrals,” Weir said, adding, “taking care of the customer and the community is what we are all about.”