Before opening a shop on116th Street in downtown Fishers last month, Vardagen sold its clothing in 45 different countries.
According to owner Jared Ingold, the new shop has sold its brand of “ugly Christmas sweater t-shirts” in 45 different countries around the world. Items from the store were featured on the Urban Outfitters blog, and one shirt was worn on a national Starbucks commercial.
“I think it’s a great alternative to shopping around here,” Ingold said. “I think you get kind of a lot of value that it’s local people doing stuff. It’s people right here in the community. I think that makes a big difference in our processes and our style.”
Ingold runs the business, as well as a related company called The Art Press, based out of downtown Indianapolis.
The Art Press screen prints shirts to order utilizing environmentally-friendly inks. Fishers residents can order custom shirts through the Vardagen location and pick them up at the same place, as opposed to heading to The Art Press’s downtown Indy location.
“Everything is designed here,” Ingold said. “From design all the way through print, it’s all done by local artists.
In addition to selling Vardagen brand clothing, which Ingold said is the creative arm of The Art Press, the store sells clothing made by the United State of Indiana and People for Urban Progress.
Clothing and accessories from the latter are made from materials leftover from the RCA Dome and Super Bowl that were landfill-bound, Ingold said.
The business started sort of as a hobby in 2006, took a serious turn in 2008 and most recently, besides the opening of the new Vardagen store, had a pop-up store in Fountain Square, a historical district on the south side of downtown Indianapolis, during the Super Bowl.
Ingold said the company always liked the area and buildings in downtown Fishers.
Ingold describes Vardagen as big-city style store.
He said, “There’s just not many single-brand stores around.”