Local products now easier to find
By Anna Skinner
Marsh Supermarkets have partnered with the Indiana Grown initiative to make it easy for shoppers to find and purchase products grown and made in the Hoosier state.
The partnership was officially announced Sept. 10, and Marsh is the first major grocer to feature Indiana Grown in its stores, including three in Carmel.
The Indiana State Department of Agriculture launched the Indiana Grown initiative in July to educate Hoosiers on products made locally and make it easier to buy them. Products range from those using only ingredients from Indiana to those using products from elsewhere that are put together in the state.
The partnership will launch 50 kiosks in Marsh stores across Indiana that sell 100 Indiana Grown products each. These products include honey, natural baking mixes, cereals, granola, salsa and more.
“Marsh is the first retail grocer to support Indiana Grown as a partner by promoting local foods through consumer advertisement and in-store kiosk displays. This means that not only does Marsh support Indiana Grown producers and products, they are also a partner in supporting the entire Indiana Grown initiative,” said David King, ISDA program manager of local foods.
Other groups that have partnered with Indiana Grown include Smoking Goose, Maple Leaf Farms and the Purdue Extension Office.
“Our partnership with Marsh substantially shows the power and success Indiana Grown has had in creating opportunities for member products and making Indiana Grown products more visible to consumers,” King said. “Indiana Grown is becoming a top source of locally produced and/or grown products.”