Homenclature aims to provide ‘high-end’ furniture with ‘very aggressive pricing’
By Mark Ambrogi
Amanda Snider is convinced Carmel was the right fit for their second Homenclature store.
“I feel like Carmel needed a furniture store with some personality,” said Snider, who owns the store with her husband, Shayne. “There obviously are a lot of places to buy furniture, but I thought offering something a little more unique and very good quality was something that particular area needed. We feel the folks in Carmel are discerning customers and they know quality. They typically don’t want their home to look everyone else’s.”
The Carmel store is tentatively scheduled to open March 13 at Merchants Square. The flagship store is in Valparaiso. The third Homenclature will open in Schererville in June. The business first opened in Munster more than nine years ago in smaller location and eventually relocated to Valparaiso.
The Carmel store will be 10,400 square feet. Snider said there will be eight employees and temporary help at the Carmel office.
“The concept of the store is a little bit different than a traditional furniture store,” Snider said. “We have mostly high end, better quality goods at very aggressive pricing. We have relationships with a lot of great manufacturers, other retailers and catalogue companies. We’re able to offer designer and high-end merchandise at discounted price. The inventory changes weekly quite a bit. It’s all hand-selected by myself and my husband. There will be pieces from well-known designers and also be pieces we chose when we were in Indonesia or Vietnam. It’s very interesting, kind of a curated selection.”
Snider said many of the people they are hiring are interior designers or people that have been specific to the furniture industry for a number of years.
“My husband and I will be in store a lot at the beginning until we figure out exactly what’s needed,” said Snider, who has three children.