Fitness center aims for intense, quick workouts
By Dawn Pearson
Can 20 minutes of specialized fitness twice a week change the workout world for all types of people?
Phil Gordon, the owner of The Exercise Coach located in Sophia Square, thinks that it can.
The Exercise Coach opened its doors January 27 in Sophia Square with a different and new approach to fitness and weight loss.
“We are the world’s most advanced fitness solution,” Gordon said. “We offer full work outs in as little as 20 minutes, and only two workouts per week by utilizing our patented and state-of-the-art bio-feedback protocols.”
“(Those protocols are) a dose of just the right exercise at just the right fitness levels to match everyone’s unique strength profile,” Gordon said.
According to Gordon, the methodology is known as “Right Intensity Training,” and it produces real results in record time.
And new customers are seeing and feeling those results.
Carmel resident Cecil Salter, 68, said he is already benefiting from this new style of fitness.
Salter retired from the U.S. Army after 25 years of service and then worked for Eli Lilly for 15 years. He said he didn’t start working out for the usual reasons.
“For me, it was not a weight problem, I found that I was losing my stamina and strength,” Salter said. “I saw this card and I said ‘Hey this is something I will explore.’”
Salter is in his second month and is very satisfied.
“I can really feel a difference, particularly with the strength portion of my customized workouts,” he said. “I certainly feel stronger.”
Gordon was on the other end of the spectrum and that’s why he decided to buy into the franchise.
“This program is perfect for people my age – aging baby boomers – who are too busy for what’s out there today,” he said. “I needed to lose weight, too.”
Each person’s workout is very different but there is a common theme.
“You are done in 20 minutes, twice a week,” Gordon said “This program is designed for four types of people; for busy professionals, for people that don’t like to exercise, don’t have the time or are scared of injury.”
And Gordon added that this isn’t a “gym” setting.
“Rarely will you see one other person, because we are a boutique style setting and usually by yourself with your trainer,” he said.
The Exercise Coach
● Open 6 a.m. to 8 p.m. Monday through Friday;8 a.m. to noon on Saturdays
● Workouts scheduled by appointment only
● It is a pay as you go fee on a monthly basis
● No contracts
● Visit the company’s Facebook page for complimentary consultation and 4 free sessions