Everything old is new again at Beloved Brides in Carmel
By Chris Bavender
From the invitations to the flowers to the reception venue and food, anyone planning a wedding can tell you getting married can be expensive.
And, don’t forget the dress.
From hundreds of dollars to thousands, finding that perfect gown can stretch an already tight budget.
Alyssa Kelley wants to change that. The 23-year-old Carmel High School graduate opened Beloved Brides – a bridal consignment and redesign shop – on Valentines Day.
“When I was in college I knew I wanted to do something with bridal – I didn’t necessarily know what part of it I wanted to be doing,” she said. “I worked in a bridal store for two years and then a consignment store for three years and while at college I came up with a business plan for a redesign type of store – so in the end I combined that idea with the experience I already had and thought that since there is nothing in the Carmel area like this I’d open a consignment and redesign store.”
A redesigned dress is typically a family wedding gown handed down from mother to daughter that the bride wants to wear but needs to alter to better reflect her personal style.
“These are usually older styles and they want to modernize it – that is the concept,” Kelley said. “The one I am working on now had sleeves and a boat neck, and I’ve turned it into a sweetheart neckline and added lace in certain areas – making it more the style the bride wants for her wedding day but still keeping the dress in the family.”
The consigned gowns – or pre-loved as Kelley refers to them – are brought in by brides who don’t see any reason to keep them hidden away in a closet.
“Reusing things is very popular now,” she said. “The pre-loved dresses are like brand new – you are still getting a gorgeous dress but at a less expensive price.”
Beloved Brides also stocks never worn dresses with the tags still on them. Some came from a bridal store that closed, while others are brought in by brides-to-be who opted for another dress, or from weddings that were canceled.
Kelley also is hosting a bridal event May 11.
“I will have a cake place bringing in samples and hair and makeup demos and we will do door prizes and discounts on bridal accessories,” she said. “Brides will be able to see the different industries here in one place and get ideas for their wedding.”
For more information call 810-1630.