Articles By: David Cain David Cain
David Cain works at Magnitude, a local marketing agency. Contact David at david.cain@marketmagnitude.com.

/ June 3, 2013 6:26 pm

The chance keeps the competitor in the game

It comes to the final play, the ending. While it’s that play that often draws the most criticism from amateur coaches everywhere, it’s usually not the final play that decided the game’s outcome. Whether you win or lose is less about the last minutes than it is the whole game and the entire game plan. Close games that are won [...]

/ May 21, 2013 2:05 am

Some days you’re the craw daddy

A rare opportunity is an invitation to a crawfish boil. On a recent Saturday, I got the opportunity to go. It was a wonderful day that ended with a couple of little guys coming back to my place in red solo cups. Armed with buckets and water, my kids and I built our rescued crustaceans their new home. I searched [...]

/ May 13, 2013 9:31 pm

Easy buying means frequent buying

Is your business easy to buy from? Does the customer have to think and struggle to figure out what to do next? How fast do you answer the question, “What are the next steps?” Forget your business, what about you personally? Are you easy or hard to work with? Are you complex and mysterious or do you make it easy [...]

/ May 6, 2013 2:35 pm

Problem solving might be at root of frustruation

You ever feel frustrated with someone you personally like? We all do sometimes. Everyone gets frustrated and annoyed by people they really enjoy. How you approach a problem, your fundamental instincts in problem solving, might just be at the root of it. We all solve problems differently. How you solve a problem is less about your personality as it is [...]

/ April 30, 2013 1:18 am

People are nicer in person

I’m a terrible flyer and it seems to get worse every year, every flight. I clinch the seat in front of me and brace myself with the seatbelt as tight as I can pull it. When the plane touches the ground, I feel a sweet release and my entire body uncoils. Every flight is the same. As soon as the [...]

/ April 16, 2013 10:16 am

You can’t teach passion

I was reading a book, and I’m a light reader so I guess I can admit it was a cookbook. OK, I was reading a cookbook yesterday, and it contained, amongst all the recipes, interview-style stories with famous cooks. One interview stood out. Well, it wasn’t so much the interview as it was one statement from the interview. Chef Mario [...]

/ April 8, 2013 10:45 pm

Not in my house

When I was still in college, my older sister took a new job at a super big company. She called me one night to tell me that she had a new job, and I was excited for her. I was even more excited when she told me several big boxes would be coming in the mail for me from her [...]

/ April 2, 2013 1:24 pm

It starts today

When I was a kid, my grandfather used to have this mug in his bathroom. It was behind the mirror in his turn of the century house. It was an old fashioned mirror that opened up to reveal three tiny metal shelves. These shelves were cluttered with medicines and other items that needed to be hidden from public eyes. The [...]

/ March 26, 2013 12:34 pm

Who’s this for?

“Daddy, is this show for moms and dads or just dads? It’s not for kids, right?” Even a 4-year-old can sense when they aren’t the audience. I didn’t tell her then, but I feel the same way when I walk in the room when her shows are on. This show is for kids, not moms and dads, right? Tune in [...]

/ March 18, 2013 9:04 am

Communication is child’s talk

Deep down, we are all just kids. You are just kids in adult bodies. If you watch small children, you’ll see clues about how to deal with other people in your life. Simple explanations are a necessary requirement. The more simplistic you can explain things, the better the understanding. The more you can compare to things they already understand, the [...]