By Mark Ambrogi
The list of the Kroger stores using its ClickList online ordering program in Hamilton County is well-represented.
Four of the nine central Indiana Kroger stores offering the ClickList are in the county. The Carmel store, 1217 S. Range Line Rd., was the first store outside of Cincinnati area to test it, starting last summer.
“Kroger has been testing online ordering in Cincinnati since November 2014 and we have received strong praise from customers,” Central Division president Jeff Burt stated. “Our local test in Carmel was very positive and our expansion to additional central Indiana stores has been even more successful. ClickList is a great convenience for our customers and they have been offering very strong praise for the service.”
The other participating Kroger stores in the county are 150 West 161st Street, Westfield, 14800 Hazel Dell Crossing, Noblesville and 7272 Fishers Crossing (116th Street & Allisonville Road), Fishers. Customers order online at kroger.com/clicklist.
A customer builds a shopping cart on the website, selects a pick-up time during a one-hour window and a store location, and then places the online order. Next, a Kroger store associate hand picks order items and stores them in temperature appropriate zones until the customer arrives. Then the customer pulls their vehicle up in the designated pick-up lane and a store associate will load the order in their car.
As an introductory offer, Kroger will waive the $4.95 service charge for each customer’s first three orders. As an additional introductory offer, all first-time users of ClickList will receive a $10 credit to their order with a $50 minimum purchase.
“If there is a substitution of some sort, they will discuss that with the customer,” Kroger spokesman John Elliott said. “People who have not used the online functionality before are surprised at how accurate it is on listing items they commonly buy.”
The placement is made using credit or debit cards by swiping the customer’s card at time of pick-up. Cash payment is also available. Coupons electronically linked to a customer’s loyalty card will automatically redeem to reduce the cost of the order.
Pharmacy prescriptions are not included in the program. State law prohibits the purchase of alcohol through online ordering.
“Feedback, of course, as with anything is appreciated as we try to refine the model. With the case of ClickList, it’s been overwhelmingly positive,” Elliott said.
He said ClickList was particularly convenient for customers who had larger orders, such as those hosting a Thanksgiving dinner.
“As we get toward winter weather, I’m expecting it will be busy too with seniors that might be a little less comfortable getting out of the car in snowy or icy weather,” Elliott said.